DIANE L. KNIGHT
BROADCAST/DIGITAL CONTENT PRODUCER/PROJECT MANAGER
Innovative Solutions – On Time, On Budget
Deep experience on agency creative teams focused on producing quality messaging for consumer product goods, retail, automotive and fast food clients. Skilled negotiator with successful record solving complex strategic, schedule and budget issues, and managing multiple, high-visibility projects simultaneously. Collaborative leader with demonstrated ability to build cohesive cross-functional teams.
BROADCAST PRODUCTION EXPERIENCE
Broadcast Producer – October 1989 to Present
Produce national and regional, brand and promotional, TV and radio commercials and video marketing assets on staff and freelance basis. Partner with creative and account teams to produce memorable, strategic communications and enhance creative by leveraging category and production knowledge. Educate stakeholders on production process. Discover creative resources and implement cost-effective, innovative solutions. Build rapport with clients, creative and technology partners; negotiate bids and contracts; establish workflow and cost containment best practices. Provide expert management of simultaneous productions and forecast production needs.
WILLIAMS LABADIE – Freelance 2007-12 –Clients: Botanical Laboratories, Gelita Healthcare
FORESIGHT PR – Freelance 2006-12 – Client: Central DuPage Hospital
YOUNG & RUBICAM, INC. – Staff 11/99-7/01 – Client: Ford, Lincoln Mercury
THE RICHARDS GROUP – Freelance 4/99-11/99 – Clients: AT&T, ComDisco, Encore Entertainment
SAATCHI & SAATCHI – Staff 7/98-4/99 – Client: Toyota
TBWA CHIAT/DAY – Staff 9/95-7/98 – Clients: Infiniti, Nissan, Taco Bell
TATHAM EURO RSCG – Freelance 5/95-7/95 – Clients: Hardees, Proctor & Gamble
FCB – Freelance 2/94-4/95 – Clients: Coors Brewing Co., Kimberly Clark, Kraft, S.C. Johnson
JACK LEVY ASSOCIATES – Staff 10/89-7/93 – Clients: American Medical Association, Cole Taylor Bank, Pizza Hut
Key Successes:
- Consistently produced award-winning regional TV spots ($10K-$2.5Million) chosen to air on national media.
- Established new revenue stream and best practices for production of regional Toyota spots nationwide.
- Established broadcast production/traffic departments to service 23 regional Pizza Hut markets.
- Managed/trained associate producers, broadcast production, business affairs and broadcast traffic managers.
DIGITAL CONTENT PRODUCTION/PROJECT MANAGEMENT EXPERIENCE
Freelance Digital Content Producer/Project Manager – January 2008 to present
Produce digital content for web and social media; provide hands-on project management for website and integrated print and online marketing, including; strategic and creative development, cost estimating, scheduling, resource selection and allocation; and production supervision. Expert workflow management, best practices compliance and implementation of cost-effective solutions. Build rapport with clients, creative and technology teams; manage stakeholder expectations.
Clients: Aspen Marketing Services, AT&T, Central DuPage Hospital, Communications Pipeline, Discover Card,
Farin & Associates, FaxWatch, Inc., Follett Software Company, Foresight PR, PC Smart Bar, Proctor & Gamble,
SPM Marketing & Communications, TBA Global, Valspar, Wyndemere Senior Living Campus, ZGraphics
Current Projects:
- Producing, shooting and editing monthly web video series “Engaged in Life” for Wyndemere Senior Living
Campus, featuring interviews with residents and staff for public relations, website and social media use. - Producing, shooting and editing web video series for PC Smart Bar, featuring employees and customers for public/ investor relations, website and social media use. Developing “How To" video series for social media.
- Developing, producing, shooting and editing on-going web video series on Organic Cooking. Multi-camera capture of unscripted cooking lessons with parents and children, wrestled into submission during edit.
Recent Projects:
- Produced highly successful web video for Proctor & Gamble (Bounce) via TBA Global on shoestring budget.
- Produced digital assets for AT&T digital display and interactive kiosks via Aspen Marketing Services.
- Project management of 3, multi-tier, high-touch, B2B direct response email/print and pURL/micro-site campaigns for Follett Software Company targeting key decision makers in public education nationwide via ZGraphics. Project duration: 9 months, discovery to post analysis. Responsibilities included client management, scope/timeline determination/management, creative/architecture input, usability testing and post analysis.
- Produced, shot and edited web video series for Communications Pipeline for email marketing and social media.
- Production consultant on interactive web video series pitch to Discover Card for Aspen Marketing Services.
VOLUNTEER SERVICE
- Negotiated over $200K in donated services to produce fundraising videos and digital content for Wellness Place (Cancer Support Center) and Girls On The Run (Pre-Teen Self Esteem Building Program).
- Developing curriculum and administrating Conversational Spanish Immersion Enrichment program for Illinois District 26, with the University of Minnesota and the Center of the Advanced Research of Language Acquisition.
EDUCATION
Bachelor of Arts, Journalism - Indiana University, Bloomington, IN
AWARDS
Multiple Addy, Telly and Mobius awards